Tips for Building a Good Mobile Website - K2B Solutions

A few years back, businesses were able to get away without providing mobile websites to their viewers on-the-go. During that period, only a few businesses were willing to invest their money in building mobile websites and reach their targeted customers.

But today the times have changed significantly! The demand for a good mobile website has increased with the increasing number of mobile users in this fast growing information age.

Is your standard business website meeting all the requirements of on-the-go users? No?

First, you should understand that simply having a regular business website is not just enough for doing business effectively and skillfully. In an ever increasing mobile world, it is mandatory for every business to have an efficient mobile website to reach more number of customers.

Before developing your mobile website, you need to keep some best practices in mind and use them to ensure that your mobile website is as good as it can be.

The following are the tips that help you to build a good mobile website for your business.

Tip 1 – Figure out the important information that your website viewers will probably looking for. As a mobile website has restrictions on the amount of screen space, first you need to determine what content you need to include in your website.

Tip 2 – Keep your website layout as streamlined as possible. As mobile web pages load slower than standard web pages, it is obligatory to keep the number of web pages to a minimum.

 

Tip 3 – Match your company’s branding elements of your regular website to your mobile website. This makes your user who is familiar with your regular website will have a similar experience on your mobile website also.

Tip 4 – Avoid dumping loads of information in your mobile website. Leaving white space in your website not only provides a neat and more sophisticated experience, but also ensures that the users can able to click the buttons and links properly they are aiming for.

Tip 5 – Avoid using Flash or Java in your mobile website. This is because many phones including Apple products such as iPhone's and iPod's do not support Flash. However, using Java or Flash will also make your website loads very slowly.

Tip 6 – Minimize the amount of text entry for your website users. Generally, typing tiny keywords is really troubling for mobile browsers. So, instead of making the users to type and search information, facilitate them by providing drop down menus, checklists and populated fields on your website.

Tip 7 – Avoid using Pop-Up windows because navigating between multiple browser windows is more difficult on mobile devices. However, it also makes your website loads slowly. In case, if you need to open a new browser, ensure that you alert the user so that they can able to easily navigate back to the original page.

Tip 8 – Make sure to put mobile website redirects on your website. This helps you to determine if the visitors are using a mobile device and redirect them to the mobile-optimized version of your business website.

Tip 9 – Allow visitors to view your full website. Even though you have added all the mandatory information on your mobile website, some users may need the information you have chosen not to display. So, make sure that you include links on multiple web pages, which allow the users to return to the full version of your website.

As mobile websites are a completely new landscape for most business people, designing and developing mobile websites is definitely a challenging task. On the other hand, mobile websites also give you an excellent opportunity to showcase your brand and creativity.

Hence, keeping the user’s requirements on your mind, staying true to your brand and following the above mentioned tips will help you to build a good mobile website from K2B Solutions.

 

Select the Development Platform for Mobile Which Suits Your Business Requirements

Do you want to ascertain a mobile presence for your business? Do you want to unlock the potential of latest mobile phones on mass-market devices? But are you confused about which mobile platform suits your business requirements?

                      

As a business owner, it is really a tough choice for you to select a preeminent mobile platform to set up to mobilize the workforce. Before selecting the development platform for mobile, it is important for you to be aware about both windows OS and Android OS, even though so many mobile operating systems are available in the market.

Android is compared to be the best mobile operating system that plays an imperative role in business environment. As per the survey, Android has covered nearly 40% of the market in recent times.

Conversely, windows operating system has also reached a wide range of business owners in the market. It has been in the market for long time and hence proved as a successful operating system in some mobile devices.

The main functionality of windows operating system is multi-tasking. Suppose, if your business strategies are into the multi-tasking process, then it is advisable to choose windows platform for your business. Similarly, Android operating system also supports multi-tasking functions while most business people prefer this operating system for their businesses as it provides various other multi-function features.

Another feature provided by windows is “Skydrive”. This feature is completely based on the cloud server concept. If you have a huge amount of data and you want to access them in various modes, then “Skydrive” is the sync feature that allows you to safely access the data from anywhere across the globe.  Likewise, Android also provides a sync feature called as “Google Drive”.  This feature allows you to perform best sync function from anywhere around the world.

Moreover, windows operating system also offers several applications that provide more security and authentication. However, android is an open source operating system that provides less security when compared to windows operating system. Therefore, it is very important to decide the application for the basis of security to make your mobile device more secured.

The most important factor that makes most business people prefer Android is its flexibility. You can able to add or inherit multiple functionalities into the Android platform whereas this is impossible in windows platform. Therefore, windows operating system is considered as a more secured operating system when compared to Android operating system.

Other most commonly used mobile operating systems are Blackberry, Palm, Symbian and iOS.

Blackberry is the most popular platform used greatly for mobile emailing purposes. But still some of the functionalities that you can have from other operating systems are lacking in Blackberry OS. Therefore, this operating system is not much preferred for businesses purposes.

Similarly, Symbian is another operating system that is widely used by mobile brands like Nokia, Samsung, Sony Ericsson and Motorola. This operating system was very popular among people around the world until the end of 2010, when the Android operating system came into existence.

The iOS operating system or iPhone OS is the most popular mobile operating system introduced by Apple Inc. In contrast to windows operating system and Android operating system, Apple doesn’t license this operating system for installation process. When compared to Android operating system, iOS is not flexible and customizable and hence it is not much preferred by business people for their businesses.

Unlike windows OS and Android OS, Palm OS doesn’t support multi-tasking functionality. Therefore, this operating system is less preferred by business people for their businesses.

By considering and comparing all these factors of mobile operating systems, it is important for business people to choose the right development platform for mobile that suits their business requirements.

Proven Tips for Helping to Use Email Marketing Effectively

Email marketing was the first one came into existence after the popularity of the Internet took off. Due to the development of new techniques and strategies, email marketing is constantly advancing and hence becoming more popular among business people.

If you want your business to reach people all around the world, then email marketing is an extremely effective way to sell your products or services online. But you need to ensure that you exploit the email strategy correctly.

How can you acquire email addresses to utilize to begin your campaign? How can you promote your business online by using emails? How do you create an email marketing plan?

To get answers for these questions, just apply all these tips that definitely help you to ramp up your email promoting and also make your business marketing a grand success.

Everybody knows that familiarity plays a major role in developing a business strategy. So, always try to be consistent in sending your mails and also make sure that all your mails comprises of  your company logo, background, style, font, etc. This makes the visitors to easily recognize your emails and hence concentrate on them.

Also, it is obvious that no one really likes to read mails that are extremely long and not interesting. So, it is important to keep the message in your mail short and simple, which absolutely avoids the readers losing their interest and closing your mails immediately. Suppose, if you want to describe something more thoroughly, then you can give links in your mails, which allow the users to view the detailed message if they really needed.

Concentrate more on your preheader material i.e. the first line of your email’s body text. Because, almost all email companies display the preheader immediately below the subject line. So, make sure that the preheader is placed in a prominent location. This helps you to grab the user’s attention towards your mail.

If your emails consist of images, then don’t forget to provide relevant alt tags along with its description in your mail. Suppose, if the images are not properly loaded, then alt tags will appear as an alternative option. By adding alt tags, you can ensure that the readers can able to view all the images attached in your email.

Moreover, most email clients will not support lengthy text in the subject line of an email. Either the email client will discard the lengthy subject line or display only the partial subject line. So, always make sure that the subject lines of your emails must not exceed more than 60 characters.

To make your email campaigns successful, it is important to bring in more people signing up for your emailing lists.  Therefore, provide your visitors with manifold opportunities to subscribe your website. Also, make sure that the visitors are not feeling like pressured to do this.

Divulge the advantages that the visitors will enjoy if they sign up and also motivate them to subscribe your website. However, don’t forget to provide a unsubscribe link in your mail. This makes the visitors of your email feel good as they have options to subscribe or unsubscribe. Also, they will have the feelings that they are not forced to view your mails.

You can also give a personal touch in your email. To do this, you first try to get your customers’ names and then tailor each message to the individual customer. Thus, your mails look special when compared to other mails and this makes your visitors feel less anonymous.

Furthermore, you add the calls of action that explains the addressee directly in the email about what they should perform. Although, ensure that the message consists of essential information rather than a simple sales and calls to actions. The email that you are going to send must be like a newsletter. It should consist of motivating and interesting information about your company or business.

Another most important thing in email campaign is determining a schedule for sending your emails. Automate your mail settings to ensure that your mails are sending out on the same day of every week. Because, some of your customers may expect your mail every week, to see what you have next. So, scheduling your emails would undeniably help your customers to check their email at around the same day.

Before begin an email campaign, you have to go through the email that you are going to send to your visitors. Also, ensure that the information in the email is understandable by the visitors.

These tips would definitely help you to bring a successful marketing of your business with email campaign.

Business Benefits of Offshoring or Nearshoring.

In these tough financial times, many organizations are expecting far-flung destinations for their business or IT processes to take advantage of lower wages, lower infrastructure costs and lower operational costs.

Outsourcing is one of the best practices proven as a great business model for increasing profit margin, reducing operating costs and maintaining high-quality customer service. The business model is generally scalable and it allows companies in any business market to adjust resource allocation especially during the business conditions change.

In order to increase profits and reduce expenses, many companies choose for out-of-country outsourcing, which consists of two major categories such as offshoring and nearshoring.

Offshoring is the process of reducing production costs by relocating business processes, operational processes or supporting processes of a company, from one country to another foreign country.

Recently, offshoring has been primarily allied with the sourcing of administrative or technical services that support both local operations and global operations from outside the home country, through internal or external delivery models.

The main reasons why companies would offshore their IT projects are as follows:

·         Increase in productivity

·         Availability of  manpower pool

·         Rapid turnaround time

·         Low staff-related costs

·         Significant cost advantage

·         Focus on essential business operations

·         Operational flexibility

·         Enter in new market areas

Even though the preliminary stage savings could be made through offshoring are conspicuous, what is less palpable are the hidden costs, problems that occur in management, variation in employment practices and laws, time lag, instability and miscommunication among clients and suppliers, that can result due to a misalignment of expectations when delivering services.

In contrast to offshoring, nearshoring is the process of transferring IP processes or business to other companies in a nearby country, habitually sharing a border with your country, where both the companies expect to benefit from different dimensions of proximity such as cultural, economic, political, linguistic, geographic, time zone, etc.

Most companies prefer the nearshore approach for their business or IT processes because of the following reasons:

·         Similar time zone: As the nearshore destinations have similar time zone, both the parties will get some key advantages such as work done at same time, get well-coordinated projects, which leads to more satisfied and steady workforces.

·     Similar language: As both the parties are in the same region, the nearshore provides experts in their client’s language. Therefore, the nearshore providers can able to easily and effectively communicate with their clients via. Telephone or E-mail.

·        Geographic proximity: The Geographical closeness of both the parties allows them meet in person whenever they require. This helps them to easily solve some difficult issues face to face.

·  Cultural affinity: The cultural affinity of the parties helps them to have better communication as well as coordination. As there is a huge gap between offshoring partners, a lot of problems arise, which will be definitely avoided in nearshoring.

·         High-standards of education: Although the education standards are not identical, they are more likely to be related in nearby countries. The well-trained nearshore providers will be having an education similar to their clients.

·         Cost-effectiveness: Nearshoring provides organizations the ability to manage a high-level of control on their production costs by enduring the cost of doing business at low-cost.

Nearshoring conquers several constraints of offshoring such as time lags, variation in local employment practices and laws and other oversights to tackle risks, which include intellectual property thievery and fraud. It offers great constancy and security along with cost-effectiveness. The benefits of nearshoring reflect both the country’s trade practices, standards, legislation and institutions.

For many companies, nearshoring represents the perfect combination between operational efficacy and cost-savings, merging the advantages of both outsourcing and on-site activities.

In the sourcing industry, nearshoring is continue to grow and also becoming a feasible and attractive alternative when compared to offshoring, by focusing on proficient service areas as well as encouraging cultural, geographical and long-term cost savings.

In recent days, nearshoring has become a great marketing differentiator for the nations and providers who want to make themselves apart from other sourcing centers in Asia, particularly the dominant, India.

Even, already established offshore providers are now setting up nearshore centers to remain competitive to the UK market. Still, India is doing great job in the offshore stakes. Indian companies are also looking forward to extend the offshore opportunity that helps them to increase nearshore strategies and also they are building up websites in several European countries.

Both offshoring and nearshoring entail export of production or functions, however both are basically different. A business may choose offshoring or nearhoring to utilize the services of outsourcing provider or to carry out the process itself.

Depends on the goal, business activities and risk management strategy, an organization will choose the type of outsourcing approach, either nearshoring or offshoring. However, the organization should also be aware that offshoring may cause more risks when compared to nearshoring.

With more than 60 million websites WordPress rules the web.

It is amazing to know how even in the last few years, the WordPress economy has grown tremendously and what inventive, new, enterprises it is composed of.

According to the latest survey, more than 20,000 people in this world make their lives as WordPress developers, designers and consultants. This massive community generally hosts blogs, develops websites and provides maintenance services for WordPress users.

Today, most of the cutting-edge agencies and companies are adopting WordPress. They generally have great WordPress implementations for their marketing and applications online. WordPress is mainly used by the companies who want to maximize their web presence and to make possibly simple business solutions. 

WordPress powers nearly 16.7% of the websites among the top one million websites. WordPress not only just acts as a blogging tool; it also plays a vital role as a most successful CMS across the world. Among the millions of top websites, around 58,000 websites that are powered by WordPress are not blogs. This means that, WordPress not only used to build blogs but also to build applications, platforms, online games, e-commerce websites, corporate websites, etc.

In the Internet world, WordPress has grown to become the most famous CMS since its inception. It powers nearly 60 million websites with one lakh more popping up every day. When compared to Joomla and Drupal, WordPress acts as a stable CMS that provides an expedient interface for developing and managing websites.

As WordPress offers you the cloud-hosted service, you can able to create a free website online. This attracted about 330 million audiences who view 3.4 billion web pages per month. As per the record of W3Techs, nearly 55 percent of the one million most visited websites runs on CMS are also runs on WordPress. 

As per the survey, 61% of WordPress users use WordPress just as a CMS and 31% users use WordPress as a blog and a CMS. And only 8% of WordPress users use this as just a blog. The report also says that around 2800 users use WordPress as just as their primary source of income.

How WordPress excels when compared to Joomla, Drupal and other CMSs?

• Unlike Drupal and Joomla, WordPress is particularly developed to solve a problem that occurs. Drupal and Joomla are developed as a proper CMS and hence they do not solve any problems. But WordPress has a clear target bloggers and thus the WordPress developers are able to create a successful business at WordPress.com. If the bloggers have any problems, then WordPress provides services that fix the problems.
• WordPress facilitates even a non-technical person to install and setup easily. It allows anyone to set up a blog and make it running on WordPress.com in a few hours. Moreover, the features of WordPress are effectively driven by content people and not by technical persons. So, each feature is usable by bloggers and also by the non-technical persons. Therefore, ease-of-use is the main advantage offered by WordPress when compared to Joomla and Drupal.
• The blog feature is the ultimate strength, helps to establish WordPress as a Content Management System. WordPress.com is the eighteenth most visited website across the world. Approximately 34000 WordPress.com blogs are available in the top one million websites and 355,355 bloggers visited this website so far. This clearly shows that a huge number of bloggers use WordPress in the world. 

The reasons why WordPress has become more successful as CMS are as follows:

•  WordPress provides you simple and flexible business model when compared to Joomla and Drupal. Around 8.7% of the eminent communicators across the globe can easily use the WordPress.
• WordPress provides great usability for users. Using WordPress, one can develop a website that is more effective.
•  WordPress allows developers to create more reliable websites when compared to other CMSs.

Why WordPress rules the World Wide Web?

•   WordPress is open source software i.e. no one company will be able to hold on a monopoly on the wordpress software. Anyone can use the software and hence it ensures that the tool remains competitive. It allows developers to share the source code with others and also to modify the source code freely. It also enables them to fix the bugs quickly.
•   WordPress is a user-friendly software tool. It has been mainly introduced to facilitate both technical and non-technical people. It allows them to easily change the text on a web page, add or remove images, rearrange your website navigation, insert links in your website, etc.
•   WordPress provides a platform with easy-to-use feature. Almost, all the people ranging from high-end enterprise level to small businesses and non-profits use WordPress for their websites. 

WordPress has become more popular as it provides a huge library of plug-ins and themes. This makes people to build their own custom websites within few minutes, hours at most. Moreover, WordPress doesn’t require developers to have programming knowledge. Therefore, WordPress is the tool that is extremely preferred by most developers to create websites.

WordPress also puts the power of defensive and active search optimization into the hands of normal people who do not have knowledge about SEO. So, WordPress is a typical blogger that provides opportunity that position well for competitive expressions as an expertise search marketer.

At present, WordPress is the only blogging tool and CMS that facilitates everything easy when compared to other available tools. Hence, WordPress is ruling the entire web all over the world now. This may continue until the next ubiquitous platform has come into existence to make everything much easier than Wordpress.

Growth of the Internet Transactions in today’s trend.

In this high-tech world, the Internet plays a significant role in boosting economic activities ranging from millions of online transactions and communications. The online transactions and communications are generally handled electronically by adopting Information Technology in the workplace or at home. For example: e-commerce, e-mail and e-government.

Witnessing the unprecedented adoption of Information technology, around millions of people have started using electronic devices like mobile phones, laptops and desktop computers, for their transaction activities. Because of this, the online transactions are no longer restricted to real world today and its impact on worldwide growth is also rising rapidly.

Most people enjoy online transactions for their various activities such as online shopping, online bill paying and online banking. Nowadays, people spend much more in online per transaction than in stores. The entire e-commerce market has increased over 400% in the last five years.

Most companies have setup their own e-commerce sites with numerous payment options for secure online shopping and transaction. Their e-commerce sites facilitate shoppers with easy shopping and also allow them to compare prices and products online. This attracts most of the shoppers to prefer online shopping.

According to the survey, there are around 137 million Internet users currently available in India, among which 25 million involved in online transactions. Is it also estimated that around 10 million people buy flight tickets online and seven million people buy e-commerce products. Hence, the e-commerce market has expected to reach 30 billion by the year 2015.

On the other side, the world of online banking is growing incredibly among the Internet users as they get freedom to bank at their own convenience. Online banking enables users to manage their financial life much easier and facilitate them to access banking information from anywhere that they have access to the Internet.

Moreover, the online bill payment has extremely grown to become the eminent method of bill payment for paying bills such as electricity bills, telephone bills, Internet bills, Gas bills, credit card bills and Insurance premiums. It has become very popular especially among the Internet-connected households as it provides great comfort to them in paying these bills.

As online bill payment provides a secure payments environment, the adoption of Internet transactions is increasing swiftly day by day. People have started managing their bills and assets online to gain control of safety, time and finances.

Even banks are witnessing a tremendous growth in online transactions as there is an increasing number of users log on to the Internet to pay their utility bills. Online bill payments and transfer of funds from one bank to another contributes a 100 percent growth in online transactions every year.  Every month, online transactions are growing up by 10 to 12 percent according to the report given by Billdesk, which facilitates online payments.