A few years back, businesses were able to get away without providing mobile websites to their viewers on-the-go. During that period, only a few businesses were willing to invest their money in building mobile websites and reach their targeted customers.
Is your standard business website
meeting all the requirements of on-the-go users? No?
First, you should understand that simply having a regular business website is not just enough for doing business effectively and skillfully. In an ever increasing mobile world, it is mandatory for every business to have an efficient mobile website to reach more number of customers.
Before developing your mobile website, you need to keep some best practices in mind and use them to ensure
that your mobile website is as good as it can be.
The following are the tips that help
you to build a good mobile website for your business.
Tip 1 – Figure out the important information that your website
viewers will probably looking for. As a mobile website has restrictions on the
amount of screen space, first you need to determine what content you need to
include in your website.
Tip 2 – Keep your website layout as streamlined as possible. As
mobile web pages load slower than standard web pages, it is obligatory to keep
the number of web pages to a minimum.
Tip 3 – Match your company’s branding elements of your regular
website to your mobile website. This makes your user who is familiar with your
regular website will have a similar experience on your mobile website also.
Tip 4 – Avoid dumping loads of information in your mobile website.
Leaving white space in your website not only provides a neat and more
sophisticated experience, but also ensures that the users can able to click the
buttons and links properly they are aiming for.
Tip 5 – Avoid using Flash or Java in your mobile website. This is
because many phones including Apple products such as iPhone's and iPod's do not
support Flash. However, using Java or Flash will also make your website loads
very slowly.
Tip 6 – Minimize the amount of text entry for your website users.
Generally, typing tiny keywords is really troubling for mobile browsers. So,
instead of making the users to type and search information, facilitate them by
providing drop down menus, checklists and populated fields on your website.
Tip 7 – Avoid using Pop-Up windows because navigating between
multiple browser windows is more difficult on mobile devices. However, it also
makes your website loads slowly. In case, if you need to open a new browser,
ensure that you alert the user so that they can able to easily navigate back to
the original page.
Tip 8 – Make sure to put mobile website redirects on your website.
This helps you to determine if the visitors are using a mobile device and redirect
them to the mobile-optimized version of your business website.
Tip 9 – Allow visitors to view your full website. Even though you
have added all the mandatory information on your mobile website, some users may
need the information you have chosen not to display. So, make sure that you
include links on multiple web pages, which allow the users to return to the
full version of your website.
As mobile websites are a completely
new landscape for most business people, designing and developing mobile websites
is definitely a challenging task. On the other hand, mobile websites also give
you an excellent opportunity to showcase your brand and creativity.
Hence, keeping the user’s
requirements on your mind, staying true to your brand and following the above mentioned
tips will help you to build a good mobile website from K2B Solutions.
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