Responsive Design Adds 40% More Revenue for Your Business

What will happen if your website is not soothing and intuitive for your customers? The customers will automatically switch away from your business to other business and hence you’ll slowly lose all your potential customers.

It is obvious that the success of any company greatly depends on how decisively and frequently they hold their potential customers. This could be easily and promptly done by simply hiring a web development company or a mobile development company to develop a mobile website for your business.

Due to the popularity and proliferation of different sizes of mobile phones and most people have now started using their mobile phones to browse websites, a mobile strategy for websites has become more significant than ever.

A mobile website is the one that fits all latest gadget screen and provides users the readable and understandable format of your website’s content. It provides users with an amusing browsing experience by crafting your website based on the size of the gadget screen.

Hence, this is the right time to make decisions about your business mobile presence to compete with other businesses in your same niche. If you don’t have your website with mobile presence, then you may suffer loss of revenue and profit.

The mobile website allows users to easily navigate between different web pages. The fluid grid layout of mobile websites helps you to hold your customers from moving towards your competitor’s website.

As per the survey taken on internet users, around 40% of the users have switched to competitors’ websites as they felt very difficult to navigate pages in top listed domains. So, have you decided to enter into the world of mobile web browsing?

Before placing an order for a responsive web design, you need to figure out the important information on your website that needs to provide a complete focus to customers.

Based on the survival strategy, recognize the highest flying pages of your website that enhance your business and display those pages to the customers on your mobile website.

By doing this, you can able to create awareness about your selling products as well as your current offers and discounts prizes to your customers. This begets a huge number of customers towards your business and brings more revenue for your business.

If you built your website in a mobile format, then it shows the letter “m” associated with the website and hence the URL will automatically guided the primary website and this will be indicated in the browser’s address bar.

Moreover, this mobile web design is extremely uncomplicated to use and simple to grasp the users who visit your mobile website. Your mobile website may hold the huge bright-colored icons and buttons, thus the users can able to effectively and easily navigate the web pages of your website on their portable screen of mobile phones.

Suppose, if your website is not compatible for mobile devices, you can easily find out that the website is not optimized for features handsets. Because, if the users use their mobile phones and browse your website, then they can’t even able to view and know about your products or services.

So, all business owners must realize the reasons why they are losing their annual sale. They should recognize that they are losing their customers mainly because of their old-fashioned web appearance.

Then, the business owners should build their websites compatible with all hand-held devices or seek help from mobile website development companies and get effective mobile websites. This helps them to give their customers an enjoyable experience while browsing the websites and thus to uphold the customers for long period of time.

Business Benefits of Offshoring or Nearshoring.

In these tough financial times, many organizations are expecting far-flung destinations for their business or IT processes to take advantage of lower wages, lower infrastructure costs and lower operational costs.

Outsourcing is one of the best practices proven as a great business model for increasing profit margin, reducing operating costs and maintaining high-quality customer service. The business model is generally scalable and it allows companies in any business market to adjust resource allocation especially during the business conditions change.

In order to increase profits and reduce expenses, many companies choose for out-of-country outsourcing, which consists of two major categories such as offshoring and nearshoring.

Offshoring is the process of reducing production costs by relocating business processes, operational processes or supporting processes of a company, from one country to another foreign country.

Recently, offshoring has been primarily allied with the sourcing of administrative or technical services that support both local operations and global operations from outside the home country, through internal or external delivery models.

The main reasons why companies would offshore their IT projects are as follows:

·         Increase in productivity

·         Availability of  manpower pool

·         Rapid turnaround time

·         Low staff-related costs

·         Significant cost advantage

·         Focus on essential business operations

·         Operational flexibility

·         Enter in new market areas

Even though the preliminary stage savings could be made through offshoring are conspicuous, what is less palpable are the hidden costs, problems that occur in management, variation in employment practices and laws, time lag, instability and miscommunication among clients and suppliers, that can result due to a misalignment of expectations when delivering services.

In contrast to offshoring, nearshoring is the process of transferring IP processes or business to other companies in a nearby country, habitually sharing a border with your country, where both the companies expect to benefit from different dimensions of proximity such as cultural, economic, political, linguistic, geographic, time zone, etc.

Most companies prefer the nearshore approach for their business or IT processes because of the following reasons:

·         Similar time zone: As the nearshore destinations have similar time zone, both the parties will get some key advantages such as work done at same time, get well-coordinated projects, which leads to more satisfied and steady workforces.

·     Similar language: As both the parties are in the same region, the nearshore provides experts in their client’s language. Therefore, the nearshore providers can able to easily and effectively communicate with their clients via. Telephone or E-mail.

·        Geographic proximity: The Geographical closeness of both the parties allows them meet in person whenever they require. This helps them to easily solve some difficult issues face to face.

·  Cultural affinity: The cultural affinity of the parties helps them to have better communication as well as coordination. As there is a huge gap between offshoring partners, a lot of problems arise, which will be definitely avoided in nearshoring.

·         High-standards of education: Although the education standards are not identical, they are more likely to be related in nearby countries. The well-trained nearshore providers will be having an education similar to their clients.

·         Cost-effectiveness: Nearshoring provides organizations the ability to manage a high-level of control on their production costs by enduring the cost of doing business at low-cost.

Nearshoring conquers several constraints of offshoring such as time lags, variation in local employment practices and laws and other oversights to tackle risks, which include intellectual property thievery and fraud. It offers great constancy and security along with cost-effectiveness. The benefits of nearshoring reflect both the country’s trade practices, standards, legislation and institutions.

For many companies, nearshoring represents the perfect combination between operational efficacy and cost-savings, merging the advantages of both outsourcing and on-site activities.

In the sourcing industry, nearshoring is continue to grow and also becoming a feasible and attractive alternative when compared to offshoring, by focusing on proficient service areas as well as encouraging cultural, geographical and long-term cost savings.

In recent days, nearshoring has become a great marketing differentiator for the nations and providers who want to make themselves apart from other sourcing centers in Asia, particularly the dominant, India.

Even, already established offshore providers are now setting up nearshore centers to remain competitive to the UK market. Still, India is doing great job in the offshore stakes. Indian companies are also looking forward to extend the offshore opportunity that helps them to increase nearshore strategies and also they are building up websites in several European countries.

Both offshoring and nearshoring entail export of production or functions, however both are basically different. A business may choose offshoring or nearhoring to utilize the services of outsourcing provider or to carry out the process itself.

Depends on the goal, business activities and risk management strategy, an organization will choose the type of outsourcing approach, either nearshoring or offshoring. However, the organization should also be aware that offshoring may cause more risks when compared to nearshoring.