How to build your website across multiple devices and different browsers?

Regardless to the type of device our customers use when browsing through our website, they expect to have a great browsing experience. And the responsibility to give them that is ours. An easy to use website, that’s also compatible with the different browsers available, is a mandatory field that needs to be fulfilled in order to experience your website’s full online potential.

Few years ago optimizing the website to a standard screen resolution and running them on few browsers to test their credibility, was enough to be confidently publish the site and expect all the visitors to experience a roughly similar web experience. Some of the users may notice minor issues such as greater display resolution or different fonts, etc. However, mostly the appearance of the website was constant overall, in spite of OS difference or browser difference.

But, in today’s world people are not confined to just few different browsers and even fewer OSs on their desktop or laptop computers, they are now free to access the web for anywhere through any of the mobiledevices available with hundreds of different display capabilities – smart phones, tablets, of course PCs and even TVs. Also, people have become accustomed to accessing these different devices simultaneously and syncing them between each other.

So, how do we ensure that the browsing experience is uniform and best for all our website visitors? Here are few steps that you can take in order to ensure that.

Analyzing your traffic and customer interactions

It is of primary importance to immediately understand the visitors to your website. What type of device they are using? What type of content they are accessing? Etc. When, with your analysis you realize that the visitors using mobile devices to access your website averages above 10% of the total, then it is time for you to make the necessary changes to your website to make it mobile optimized. And optimizing the contents of your site to be more customers centric (i.e. contents for which visitors access your website) will grant you better traffic flow.

• Responsive Web Designing

As we have seen, to improve the user experience of visitors using mobile devices to access your website, it is important we make our websites mobile optimized. And one such way of optimizing our website is using ResponsiveWeb Designing (RWD.) RWD ensures that the contents of the existing web pages are uniformly displayed on various screen sizes and across different platforms. This is all done without having to create a separate website for mobile viewing alone. This is a much simpler option which can be used when you do not require advanced features on your web pages. RWD resizes your web pages to perfectly fit within all the different screen without the need of zooming or side scrolling.

• Dedicate Website for the Mobiles

Certain websites require more complex functionality such as user interactions, etc in such a case we recommend the development of mobile specific websites. A website with pages that are specifically designed to be used on mobile devices – higher visibility, faster load time, seamless design, easy form interactions are some of the features this option allows. Websites selling products on the web or websites with requires constant interactions with other visitors can make use of this type of mobile optimization optimally.

• Making Browser Specific Changes

Apart for optimizing the websites to be compatible for mobile device viewing, it is also necessary to optimize them to be compatible with the browsers available to the users without any issues.

There were days when you had to have all the different browsers open individually, and check for issues or incompatibility between your website updates and the browsers. When found, you had to again individually make the necessary changes to the coding based on the issue, on a completely setup. This was a time consuming process as multiple changes to multiple page layouts meant, work on them forever.

However, with the advent of newer technologies - HTML 5 and CSS 3 - and better means to make the changes, this process has become much easier. Now, coding the contents based on the browser market you want to engage or conquer will allow you to successfully optimize you web contents to be compatible with the different web browsers.

It is a known fact that with regards web technology, it is possible for the websites to work as good as it can even when something is quite not right. Which when compared with other programming environment is above notches, as even the mistake there will completely cripple it.

Hence, make sure you make necessary change whenever any issue is found on the websites, to provide your customers with the best user experience; to keep your business or service going to greater heights.

What you need to do to make your e-commerce website mobile-friendly?

You have an e-commerce website for your online business. Well done. But, is it mobile-friendly? If no, then that may be the main reason why your website is not preferred by most users for shopping.

Because, in the recent past days, more and more people are turning to their handheld devices like mobile phones and tablets to access the web. So, it is important that your e-commerce website must not only be user-friendly but also be mobile-friendly.

Furthermore, the web design must be conductive in order to make the e-commerce portion of the website navigation-friendly, i.e., easily accessible for users. Always keep in mind that the users may not have enough patience and also may easily get frustrated. So, make sure that the users must stay on your e-commerce website, and they can able to complete the purchase or transaction in a timely manner.

So, are you ready to make your e-commerce website mobile-friendly? If yes, here are the three ways to go about achieving your goal.

• Keep everything simple: Never make the navigational system overly confusing; always make it simple and easy. Ensure that the users can able to view a clear and concise navigational path towards buying your products or services. Once your e-commerce mobile website is developed, imagine that you have never used the website and look out the website at your customer’s perspective. Then customize your website to meet all your customer’s requirements. Always make your website simple, fast and easy, and also make your navigational links obvious. If everything in your e-commerce website is concise, quick and smooth, then the number of purchasers using your site will be increased, which in turn increases your retention rate and profits.
• Make your e-commerce website responsive: A responsive web design is an approach in which the information from a website is converted to fit different types of devices such as mobile phones and tablets. To provide an optimal viewing experience to your users, make your e-commerce website responsive. When your website is responsive, it makes it much simpler for the users to access what they need from your website. The most important things, such as products, services and the e-commerce portion, have to pop right out at the customer, allowing them to have a quick and on the go access to the mobile commerce portion, and hence successfully complete their purchases.
• Use WordPress to build your website: WordPress is an open source blogging tool that provides a huge variety of plug-ins and enables you to build an effective mobile-friendly websites easily. For example, WP touch is one of the plug-ins that will make your e-commerce website mobile-friendly and accessible. That is, this plug-in allows the users to see a mobile version of your e-commerce website on their mobile phones. In case, if you don’t have WordPress, then you can still use other ways to make your e-commerce website mobile-friendly. So many methods and approaches are available to make an e-commerce website mobile-friendly. So, choose a best one for your e-commerce site to achieve what you need.

At K2B Solutions, our expert web design and development team can help to make your e-commerce website more mobile-friendly for your users. We set up WordPress through your e-commerce website to make the entire process simple.  Also, we make the navigational links simpler and concise, and thus make your e-commerce website responsive, which can help retain your customers and maximize profits for your online business.

Responsive Design Adds 40% More Revenue for Your Business

What will happen if your website is not soothing and intuitive for your customers? The customers will automatically switch away from your business to other business and hence you’ll slowly lose all your potential customers.

It is obvious that the success of any company greatly depends on how decisively and frequently they hold their potential customers. This could be easily and promptly done by simply hiring a web development company or a mobile development company to develop a mobile website for your business.

Due to the popularity and proliferation of different sizes of mobile phones and most people have now started using their mobile phones to browse websites, a mobile strategy for websites has become more significant than ever.

A mobile website is the one that fits all latest gadget screen and provides users the readable and understandable format of your website’s content. It provides users with an amusing browsing experience by crafting your website based on the size of the gadget screen.

Hence, this is the right time to make decisions about your business mobile presence to compete with other businesses in your same niche. If you don’t have your website with mobile presence, then you may suffer loss of revenue and profit.

The mobile website allows users to easily navigate between different web pages. The fluid grid layout of mobile websites helps you to hold your customers from moving towards your competitor’s website.

As per the survey taken on internet users, around 40% of the users have switched to competitors’ websites as they felt very difficult to navigate pages in top listed domains. So, have you decided to enter into the world of mobile web browsing?

Before placing an order for a responsive web design, you need to figure out the important information on your website that needs to provide a complete focus to customers.

Based on the survival strategy, recognize the highest flying pages of your website that enhance your business and display those pages to the customers on your mobile website.

By doing this, you can able to create awareness about your selling products as well as your current offers and discounts prizes to your customers. This begets a huge number of customers towards your business and brings more revenue for your business.

If you built your website in a mobile format, then it shows the letter “m” associated with the website and hence the URL will automatically guided the primary website and this will be indicated in the browser’s address bar.

Moreover, this mobile web design is extremely uncomplicated to use and simple to grasp the users who visit your mobile website. Your mobile website may hold the huge bright-colored icons and buttons, thus the users can able to effectively and easily navigate the web pages of your website on their portable screen of mobile phones.

Suppose, if your website is not compatible for mobile devices, you can easily find out that the website is not optimized for features handsets. Because, if the users use their mobile phones and browse your website, then they can’t even able to view and know about your products or services.

So, all business owners must realize the reasons why they are losing their annual sale. They should recognize that they are losing their customers mainly because of their old-fashioned web appearance.

Then, the business owners should build their websites compatible with all hand-held devices or seek help from mobile website development companies and get effective mobile websites. This helps them to give their customers an enjoyable experience while browsing the websites and thus to uphold the customers for long period of time.

Enhance Performance of Your Business with an Impressive Mobile Website Design

Due to massive changes in technology, the way people access and share information has also changed drastically. Many people from different parts of the world have started using their mobile phones for accessing information. This is definitely because of the increasing popularity of Smartphones and other handheld devices.

So, all modern companies in this world are now expecting an efficient mobile website that enhances their business. If you want your company to remain competitive in the market, you need to allow your potential customers access the information about your products and services by using their mobile devices. To do this, you need to have an effective mobile web design for your website.

However, simply having a mobile website alone is not enough to get profit in your business. You need to have your website designed in such a way that it must be efficient in serving the purpose for which the website is established.

To create web designs for mobile devices, many companies are claiming for best mobile web designs for their websites to offer superior services to their clients. On the other hand, creating a successful mobile website design is undeniably not an easy task.Without professionalism, dedication and experience, no one can able to develop a good mobile web design easily. Before developing a mobile website for your business, you need to do proper research on latest technologies, predict future events and outcomes, and also consider about the requirements of your potential customers and clients.

Apart from all these, you must consider about what your company deals with, the goals and objectives of your company, and what your company intends to accomplish the goals and objectives, before thinking about developing a mobile website for your company.So, have you decided to establish a mobile website design for your company? If yes, then it is very important for you to take enough time to gather information and gain knowledge about various available service providers who offer best mobile website development services to their clients.As mobile websites play an imperative role in developing your business, you need to analyze and choose a best mobile website designing service provider who has a team of professionally trained experts and deliver quality services that give you great benefits. This is because only the expertise mobile website developers can able to recognize the importance of having a good mobile website for your company.

The professional mobile website developers generally come up with innovative ideas and build an effective responsive mobile website for your company. Moreover, they consider all your company’s specific requirements and ensure that the mobile website that they develop will positively help your business to achieve its goals.Basically, a well developed mobile website design enables your business to effectively communicate with your potential clients and customers. It acts as a platform for your business to interact with your clients and customers all around the world.Hence, make sure that your mobile website is designed in such a way that it is pertinent for use by all internet users who browse websites by using their handheld devices. Also, the website must have interactive features, attractive graphics and other innovative functionalities.

Ensure that your mobile website is user-friendly and it allows users to easily navigate from one page to another. Your website should provide a great user experience for the users and thus enable them to get the information they want with ease.If you have seen a good looking mobile website that impresses users or if you have seen a company that uses a well-designed mobile website, then you can seek help from the company and get guidance to design a mobile website for your company.

Furthermore, you can visit mobile websites of various web designing companies to select the best company that is capable of providing you a perfect web design for your company.Before choosing a mobile website development company to develop your mobile website, you also need to consider the price at which different web development companies charge clients for providing their services. By following all the above ideas, you can able to get an impressive mobile website for your company at a reasonable price.

Tips for Building a Good Mobile Website - K2B Solutions

A few years back, businesses were able to get away without providing mobile websites to their viewers on-the-go. During that period, only a few businesses were willing to invest their money in building mobile websites and reach their targeted customers.

But today the times have changed significantly! The demand for a good mobile website has increased with the increasing number of mobile users in this fast growing information age.

Is your standard business website meeting all the requirements of on-the-go users? No?

First, you should understand that simply having a regular business website is not just enough for doing business effectively and skillfully. In an ever increasing mobile world, it is mandatory for every business to have an efficient mobile website to reach more number of customers.

Before developing your mobile website, you need to keep some best practices in mind and use them to ensure that your mobile website is as good as it can be.

The following are the tips that help you to build a good mobile website for your business.

Tip 1 – Figure out the important information that your website viewers will probably looking for. As a mobile website has restrictions on the amount of screen space, first you need to determine what content you need to include in your website.

Tip 2 – Keep your website layout as streamlined as possible. As mobile web pages load slower than standard web pages, it is obligatory to keep the number of web pages to a minimum.

 

Tip 3 – Match your company’s branding elements of your regular website to your mobile website. This makes your user who is familiar with your regular website will have a similar experience on your mobile website also.

Tip 4 – Avoid dumping loads of information in your mobile website. Leaving white space in your website not only provides a neat and more sophisticated experience, but also ensures that the users can able to click the buttons and links properly they are aiming for.

Tip 5 – Avoid using Flash or Java in your mobile website. This is because many phones including Apple products such as iPhone's and iPod's do not support Flash. However, using Java or Flash will also make your website loads very slowly.

Tip 6 – Minimize the amount of text entry for your website users. Generally, typing tiny keywords is really troubling for mobile browsers. So, instead of making the users to type and search information, facilitate them by providing drop down menus, checklists and populated fields on your website.

Tip 7 – Avoid using Pop-Up windows because navigating between multiple browser windows is more difficult on mobile devices. However, it also makes your website loads slowly. In case, if you need to open a new browser, ensure that you alert the user so that they can able to easily navigate back to the original page.

Tip 8 – Make sure to put mobile website redirects on your website. This helps you to determine if the visitors are using a mobile device and redirect them to the mobile-optimized version of your business website.

Tip 9 – Allow visitors to view your full website. Even though you have added all the mandatory information on your mobile website, some users may need the information you have chosen not to display. So, make sure that you include links on multiple web pages, which allow the users to return to the full version of your website.

As mobile websites are a completely new landscape for most business people, designing and developing mobile websites is definitely a challenging task. On the other hand, mobile websites also give you an excellent opportunity to showcase your brand and creativity.

Hence, keeping the user’s requirements on your mind, staying true to your brand and following the above mentioned tips will help you to build a good mobile website from K2B Solutions.

 

Elements You Can Do To Get More Out from Twitter

In today’s Internet world, so many social media networks are available for Internet users, help them to communicate with each other, share information and spread messages simply and swiftly from anywhere across the globe.

Even though millions of people are using Twitter, only few qualified people have been victorious in getting the most out of Twitter. However, there is a lot of confusion on how to use Twitter for maximum benefit especially for business people.

No matter which filed you work on, it is mandatory to recognize the core concepts of Twitter marketing. Twitter is an enormously obliging tool used for scrutinizing industry news and updates, linking with influences in your industry, building a brand personality and responsiveness, and also for connecting with potential customers.

Are you a business owner already chirping away or considering opening a new account in Twitter?

Then, the following are the things that help you to get the most out of Twitter.

Recognize how Twitter works:

If you want to use Twitter competently and successfully, you need to understand how it works. Using Twitter, you can able to leave a direct message viewable by others however you can also able to reply to others’ tweets. Because of this reason, Twitter has become more popular among people around the world.

Do some legwork and then craft your tweets:

Before start tweeting, you need to do some ground work that helps you to get the most out of your tweet endeavors. Never copy and paste the headline of a blog into the Twitter feed. Figure out the goals, audiences, sales leads, brand awareness, etc and then start tweeting that enable you to obtain many followers.

Follow the pertinent people:

It is important to find out the right people and follow them. It not only allows you to expose and connect to the right set of influences however also fill your Twitter stream with more pertinent, exciting and meaningful content, news, links and many more. Also, make sure that you don’t follow too many people at the same time, which results in overflow of tweets from people whom you couldn’t realize them.

Make Twitter useful for you:

To use Twitter efficiently and wisely, then try to use Twitter as a research aid instead of using it as a resource. For example, if you are researching on any topic, then you can plug-in the keyword related to your research in Twitter’s search engine and gather information on what others thinking about your research. Similarly, if you are running a business, first recognize the people who have similar interests and then send them tweets to find out what they are thinking about your business.

Retweet:

Retweeting plays a major role in making you get more followers and tweets. Instead of simply tweeting, if you retweet to others’ tweets, then others will get the feel that you are actively participating in Twitter. This motivates many people to start follow you and also tweet you often.

Use Hashtags:

Hashtags generally represents topics or keywords in Tweets. It gives a way for Twitter users to hunt for tweets with a familiar topic. It also allows you to connect and engage with right people and participate in Twitter chats. It is also important to ensure that you don’t overuse hashtags because if all your Tweets have hashtags, then spam issues may arise.

Scrutinize your competition:

Find out your top competitors on Twitter and follow them regularly to know about their updates on their products or services. This gives you an insight on the approach that they use to brand themselves, whom they associated and occupied with, what are all their product and service offerings, what kind of content they are creating, etc.

Share interesting content:

 In order to attract many followers, you need to share the different forms of compelling content, which makes others feel interesting. Moreover, you can also make your followers engaged with your content by posting links that are relevant to some interesting news, story and latest researches.

Update and schedule Tweets on a regular basis:

To gain new followers, ensure that you tweet regularly without fail. For better results, try to tweet so many times in a day. It is also mandatory to know the best time to tweet. Twitter provides you some tools that help you to find out when are your influences and followers come online and also mention the best time for you to tweet.

Concentrate on your privacy:

Before making your first tweet, you can able to change your profile settings to maintain privacy on Twitter. Don’t let down your personal details on Twitter such as full name, your community, family pictures, etc. Because, once you start following other people in Twitter or commenting on others’ tweets, then your followers list will obviously increase.

Avoid disregarding SEO:

To make your Twitter profile more visible in Search engines, choose your username relevant to your niche when creating your account in Tweeter. Also, add more links in your profile from your company website, blogs, articles or other social networks, to increase your profile visibility. You can also add the keywords in your tweets because most search engines index your tweets when people searching for the specific keyword.