Why Should You Choose Custom Web Design Instead of Free Template?

Generally, business owners always look for saving money and making their business profitable. Moreover, to project a professional image of their company, they require a good website for their business. But, many business owners do not know the difference between having a custom web design and using a website template for their web design.

Are you also a business owner planning to make an exceptional website for your business? However, are you really confused in selecting between a custom web design and a free template for your new web design?

Here are the tips that help you decide on which one will be the best for your new website. But, before selecting the best option to make your website, you need to have a basic understanding about free web design templates and custom web designs.

Basically, the requirements of each business differ and hence the obligation of creating a website also varies from business to business. As almost all search engines and visitors prefer a well designed and developed distinctive website, every business owner requires a vast and unique website for their company to stand out from their competitors in the same niche market.

If you choose custom web design, then each application and design of your website will be customized. Consequently, if your website is customized, then you will undeniably get a website that is user-friendly and search engine friendly.

The only thing that you need to get a customized website for your business is nothing but just hiring a good web designing company. Based on your business requirements, the company will conceptualize and develop each and every web page of your website. This helps you to get a different and unique website for your business.

Most business owners think that making a custom web design is too expensive. But, this is definitely not true. Let’s have a look at the advantages of hiring a web designing company to create a custom web design over using a free website template.

The following are the benefits of custom web design:

•     Unique design: Generally, a custom web design is created just for your business. So, you will get a website that is absolutely different from your competitors’ websites in the market.
•     User-friendly and search engine friendly website: If you hire an appropriate web designer to create your website, then the designer will customize your website that will surely influence your success in all the search engines.
•     Adaptability: If you have a customized website, then the website will be more adaptable to all your business needs. By using a custom web design, you can able to add more functionality in your website based on your requirements in the future.
•     Scalability: If you have decided what you need in the future of your business website, then you need to get help from a good web designer, who will take all your requirements into consideration, and use the latest technologies when building your website.

A custom web design can be modified at anytime you want in the future based on your potential requirements. So, if you are planning to have your website with different components and add various elements to your website in future, then you need to choose a custom web design to build your website.

If you have a custom designed website, you will be able to extend the functionalities of your website in the future based on the needs of your business. The only drawback is developing a custom website takes some amount of time as the website is customized based on the specific requirements of a business.

Whereas, developing a website using website templates takes very less time when compared to custom website development. Moreover, the development cost is also very less and also many website templates are available for free on the internet.

However, using website templates also have some disadvantages:

•     As so many people using same website templates around the web, your website will not be unique and different. Hence, it will be difficult for you to grab the attention of customers towards your business.
•     You may need to pay the exclusive price to get a web design template from a web development company or a website company. So, there is a possibility that others may have already bought the same template before you buy and still using the website for their company. Or else, the website company may sell the same template to others in future.
•     Website templates provide you limited features and options for you for website customization. So, you don’t have any other option other than fitting your content in the pre-made design.
•     Some website templates do not support to build search engine friendly websites. Hence, the website templates cannot provide you much conversion similar to a custom website.
•     There are more possibilities of hacking your website as website templates are available for free on the internet. So, it is not safe to use free website templates to build websites especially for businesses.

So, whether you choose a free website template or a custom web design, you need to ensure that it must satisfy the main intention of creating your website. First, think about what you need to accomplish through your website. Then, decide on which one should be used for your website.

For example, if you are a small business owner and you want to create a personal blog at low cost, then you can choose free web templates. On the other hand, if you are an already existing business owner and you are planning to begin a large venture, then you need to spend a little amount of money for the custom web service on which you can able to rely upon for a long period of time.

Business Benefits of Offshoring or Nearshoring.

In these tough financial times, many organizations are expecting far-flung destinations for their business or IT processes to take advantage of lower wages, lower infrastructure costs and lower operational costs.

Outsourcing is one of the best practices proven as a great business model for increasing profit margin, reducing operating costs and maintaining high-quality customer service. The business model is generally scalable and it allows companies in any business market to adjust resource allocation especially during the business conditions change.

In order to increase profits and reduce expenses, many companies choose for out-of-country outsourcing, which consists of two major categories such as offshoring and nearshoring.

Offshoring is the process of reducing production costs by relocating business processes, operational processes or supporting processes of a company, from one country to another foreign country.

Recently, offshoring has been primarily allied with the sourcing of administrative or technical services that support both local operations and global operations from outside the home country, through internal or external delivery models.

The main reasons why companies would offshore their IT projects are as follows:

·         Increase in productivity

·         Availability of  manpower pool

·         Rapid turnaround time

·         Low staff-related costs

·         Significant cost advantage

·         Focus on essential business operations

·         Operational flexibility

·         Enter in new market areas

Even though the preliminary stage savings could be made through offshoring are conspicuous, what is less palpable are the hidden costs, problems that occur in management, variation in employment practices and laws, time lag, instability and miscommunication among clients and suppliers, that can result due to a misalignment of expectations when delivering services.

In contrast to offshoring, nearshoring is the process of transferring IP processes or business to other companies in a nearby country, habitually sharing a border with your country, where both the companies expect to benefit from different dimensions of proximity such as cultural, economic, political, linguistic, geographic, time zone, etc.

Most companies prefer the nearshore approach for their business or IT processes because of the following reasons:

·         Similar time zone: As the nearshore destinations have similar time zone, both the parties will get some key advantages such as work done at same time, get well-coordinated projects, which leads to more satisfied and steady workforces.

·     Similar language: As both the parties are in the same region, the nearshore provides experts in their client’s language. Therefore, the nearshore providers can able to easily and effectively communicate with their clients via. Telephone or E-mail.

·        Geographic proximity: The Geographical closeness of both the parties allows them meet in person whenever they require. This helps them to easily solve some difficult issues face to face.

·  Cultural affinity: The cultural affinity of the parties helps them to have better communication as well as coordination. As there is a huge gap between offshoring partners, a lot of problems arise, which will be definitely avoided in nearshoring.

·         High-standards of education: Although the education standards are not identical, they are more likely to be related in nearby countries. The well-trained nearshore providers will be having an education similar to their clients.

·         Cost-effectiveness: Nearshoring provides organizations the ability to manage a high-level of control on their production costs by enduring the cost of doing business at low-cost.

Nearshoring conquers several constraints of offshoring such as time lags, variation in local employment practices and laws and other oversights to tackle risks, which include intellectual property thievery and fraud. It offers great constancy and security along with cost-effectiveness. The benefits of nearshoring reflect both the country’s trade practices, standards, legislation and institutions.

For many companies, nearshoring represents the perfect combination between operational efficacy and cost-savings, merging the advantages of both outsourcing and on-site activities.

In the sourcing industry, nearshoring is continue to grow and also becoming a feasible and attractive alternative when compared to offshoring, by focusing on proficient service areas as well as encouraging cultural, geographical and long-term cost savings.

In recent days, nearshoring has become a great marketing differentiator for the nations and providers who want to make themselves apart from other sourcing centers in Asia, particularly the dominant, India.

Even, already established offshore providers are now setting up nearshore centers to remain competitive to the UK market. Still, India is doing great job in the offshore stakes. Indian companies are also looking forward to extend the offshore opportunity that helps them to increase nearshore strategies and also they are building up websites in several European countries.

Both offshoring and nearshoring entail export of production or functions, however both are basically different. A business may choose offshoring or nearhoring to utilize the services of outsourcing provider or to carry out the process itself.

Depends on the goal, business activities and risk management strategy, an organization will choose the type of outsourcing approach, either nearshoring or offshoring. However, the organization should also be aware that offshoring may cause more risks when compared to nearshoring.