Just went back in time and review the history of communication we used before.
When comparing our old traditional way of communication, we would realize that
we definitely have come a long way. In this modern era, people are leaping into
the social media world by using the platforms like Twitter, Facebook, YouTube
and many more, to get information about the current happenings of the world. Consequently,
Social Media communication has turned out to become a norm and more powerful
than before.
Due to the rapid changes in technology, the traditional media like
newspapers, televisions and films are all losing their popularity among people,
as they just provide information alone to the public. Simply presenting
information is not enough for today’s public. The people are expecting
something that they can able to select what they want to read and also to
contribute their opinions. This drastic shift is nothing but the social media
revolution.
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| Web Design Company - K2B Solutions |
Social media has promptly integrated into our daily lives, both
personally and professionally, and completely changed the nature of interactions.
It has a greater impact on the world of marketing, with brands and consumers,
and offers an enormous amount of benefits and changes.
Generally, consumers believe their friends and the people they relate
to. They connect themselves with them through social media to share and
exchange ideas and information about brands. This is the main reason why the
social media sites are continuously growing.
Social media facilitates consumers and brands to connect in different
ways that were never possible before. It allows individuals to form friendships
and advertise themselves. Hence, the Internet users have started spending their
time with social media websites when compared to any other sites.
Recently,
the research has been done on
the consumers, who have connected with a brand on social network, to know why
they get connected with a brand. The report said, 73% of consumers connected to
get discounts and offers and 20% of consumers connected to get general information
make complaints and give feedback. The report also said that, 33% of consumers
connected to know about new products and trends at the first instance, 44% want
to give support to the brand they like and 26% want to have a voice with the
brand.
Social media provides opportunities to get more customers and connect
with them for your business. The main reason that makes a consumer to connect
with brands on social media is the first-to-know concept i.e. the consumer can
able to know the information about new products first. Another reason is that
the consumer can get trusted information about products from known people
connected via social media. Therefore, the adoption of social media by
consumers to dump their brands is rapidly spreading in this corporate world.
