How to make a successful e-commerce store?

Today, the competition is huge! Literally, more than thousands of online businesses are started every day, and hence the competition seems to be getting tougher day by day. So, you need to have an outstanding online store design and a strong marketing strategy that helps you to stand out from the crowd.

The main challenge here is not just having your online shop up and running, instead it is very important to attract visitors and convert them to paying customers.

The following tips guide you to make your online shop really standout:

• Make your website simple: The most common mistake that is done when designing an e-commerce website is adding too much of content like flash animation, large graphics, videos and audios. These features may seem appealing to visitors, but will seriously affect the performance and the speed of your website. Instead, ensure that your web design is well-organized and your online store is easily navigable.
• Analyze your website: To run a successful e-commerce business, you need to analyze your website thoroughly. Your web design might be having a great look, but if there are no customers, then there is no use in having such a website for your business. Hence, you need to analyze the reason for this and find out the best solutions. Some free powerful tools, such as Google Analytics and Google Webmaster, provide you important information on your customer’s preferences and how they use your website.
• Track your competitors: Always check what your competitors doing and what customers like to do shopping around the best deals. And if your competitors provide a cheaper shipping rate than what you provide or if they have a monthly sale, then it clearly shows that the customers are shopping at your competitor’s website instead! So, always stay competitive and pertinent without losing your brand image, and also set up monthly sales, free delivery offers and competitions frequently.
• Have strong social presence: By having a strong social presence, you can increase your brand loyalty and sales right away. One of the easiest ways to make your customers engage in your business is opening a blog with frequent updates of your brand. Also, having social reviews of your products or services will definitely increase loyalty and conversion of your online shop. The social platforms, such as Facebook, Twitter, Instagram and many more, are all free to sign up and they are all the most powerful online marketing tools for your online business.
• Provide good customer service: Always keep in mind that every visitor of your website is a potential customer. Suppose if you get customers’ query, then it is important that you have to get back to them as soon as possible. If you do not deal with your customers’ queries promptly and effectively, then there is a great chance to slip your potential customers, as there is a heavy competition in the online business. Also, make sure that you always have someone to deal with the customer service for you, in case if you are away or not available to deal with it.
• Encourage returning customers: It is apparent that returning customers will greatly benefit your online business. If you provide your customers with good products and services, then there is a high chance of coming back. So, set up exclusive offers or deals for returning customers or monthly sales on your social platforms. Also, ensure that you never over-sell your products or services, which will drive your customers away.
• Have a clear marketing strategy: Every good online business must have a clear marketing strategy. So, make sure that you have a perfect marketing strategy for your e-commerce business. Ensure that what customers you are targeting and what region is your market. If you are really serious about your online business, then have your website ranked well in all search engines with a good SEO campaign.

What to Consider When Looking for Custom Websites – EzzyCMS

One of the most important question that arises in business owners’ mind is “Should I choose a premade template or a custom web design to build my business website?”

As an assortment of websites available in the Internet, it is really convoluted to make the Internet users pick up your website for their precise requirements. To impress customers, your website should have some qualities like uniqueness, effectiveness and resourcefulness when compared to the other websites that your competitors have.

To build an ideal website, you need to choose custom design, colors and layout for your website based on your business specifications. So, custom web design must be your definite choice!

A custom web design is generally created only in the rejoinder of the requisites of particular business needs. Hence, custom websites help you to brand your products/services more efficiently and successfully.

When customizing a website, it is important to understand something about the business requirements, target audiences, particular products/services and also the expectations of audiences from the websites.

The following are the things that you need to consider when looking for custom web designs:

• Website with proficient look: If you use premade templates to build your website, then the website will definitely resemble others’ websites. So, in order to get a spanking new website, you need to choose custom web design to build your website, which looks more professional and gives reputation to your business.
• Let experts figure out the technology: Only experts take very less time to build robust websites based on your business requirements. So, hire an expert web developer to build a custom website for your business. By doing so, you can save your time and effort, and also have your website updated on a regular basis.
• Obtain high rank from search engines: Search Engine Optimization plays a crucial role in custom website development. To make your website ranks high in search engines and also to make visitors view your website, design your website in an SEO-friendly way. So, get assistance from SEO experts who can able to help you to build an SEO friendly website for your business.
• Completely customize your website based on your specific needs: Never customize your website with what comes with the package. First, decide on what you exactly want in your website, then discuss with your web developer and get the completely customized website based on your business requirements and your target audiences.
• Ingenuity and user-friendliness: Creativity is obligatory when developing a website. So, get expert’s assistance to customize your website that fit to your specific business needs. Make sure that your website is not akin to other websites and the website is user-friendly. So that you can make your customers stay on your website for a long time and also able to make them come back to your website in future.
• Greater adaptability to your requirements: If you choose custom web design, you can able to develop your website based on the particular needs of your business, products or services. Whatever you dream about your business, you can present it on your website by using custom web design. Hence, custom web design is considered as an adaptable method for all kinds of business websites.
• Compatibility with all browsers: Suppose, if a user is attempting to access your website by using Internet Explorer and unfortunately your website is not working properly, then the user will become annoyed and go away from your website instantly. To avoid such a situation, never go for premade templates to build your website. Always, choose custom web design for your website to make it cross browser compatible.
• Standards compliant code: If your website is built by using premade template, then it doesn’t support any available cutting-edge technologies. For example, if you are using Flash, then your website will not be visible in any kind of devices like Apple. So, to avoid this problem, use custom design for your website that supports all existing technologies.

EzzyCMS is a website design company in India, provides innovative and affordable custom CMS websites for both small and medium-sized businesses. Our professional web designers and developers thoroughly understand our clients’ requirements and then build superlative custom CMS websites for them to make their business successful.

We provide affordable, professional, customer satisfied, user-friendly, SEO-friendly and quick-loading CMS websites that work perfectly on all browsers. This helps our clients effectively build their brands, attract more customers towards their websites and in turn get a high Return on Investment.

Find The Correct Website Design Company For your Web Needs

As a business owner, you need to recognize that you should have the best brand experience for your customers to succeed in a competitive market. To deliver the information about your company’s services or products to your potential customers in a more efficient and effective way, you need to have a high-quality and robust website for your business.

First, you need to recognize that your company website is the main focus of your business. So, developing your website properly can be a tricky process and hence it requires good time and thought.

The process of developing a website involves various steps and thus choosing a best web design and development company to build your website is definitely one of the most imperative steps.

Before choosing a best web design and development company, you need to analyze that what you will really require from the company. Also, you need to determine what the necessities are, the budget required and benefits or profits expected.

After determining the requirements and the budget, you may have questions on how to hire an appropriate web design and development firm to build an efficient website for your company.

In this web world, almost all web design and development firms have an efficient and impressive online presence, but this doesn’t mean that they are the right web design and development company for your business.

Here is a checklist that helps you to make the right decision when selecting a good web design and development company for your business:

•     Check the website of the web design and development company and observe how much good the company’s website is. If the company’s website is not efficient and if the website doesn’t draw you in, then don’t hesitate to move on.
•     Check the portfolio of the web design and development company. The portfolio must consist of the company’s original projects and moreover each and every project must meet the unique requirements of the client.
•     Check out whether the company is willing to share references. Choose the web design and development company to develop your website only if the company is ready to share current references and prior references.
•     Check whether the web design and development company provides good Internet marketing advice.
•     Check whether the company provides copyright services incorporating Search Engine Optimization, best keywords, Google Adwords, social media and other techniques that are suitable for your business.
•     Check you can able to own your website’s code. If you own the website code, then you can able to make changes whatever you want with the website.
•     Check whether you can able to contact the website designers and developers directly and communicate with them. Direct communication between you and the website designer and developer is preferable because nothing will be getting lost in the digital translation.
•     Check whether the website programmers and designers will be involved in developing your website. A good web design and development company must have both website programmers and designers work on each and every project.
•     Inquire the web design and development company about their customer support plan. Ask them what kind of customer support you will get from the company and at what cost. Generally, support can range from standard working hours support to 27/7 support.
•     Check whether the web design and development company frequently host the websites that they generally build.

Selecting a best web design and development company for building a website is really a difficult task. We hope this checklist will give you a good guide to get started.