Planning to Revamp Your Existing Website? Have a Look at Possible List of Changes!

A company’s website is the most ultimate representation of any business. It becomes mandatory for every company to have a website that draws in more customers and generate sales.

Moreover, the website should contain all the valuable information about the company, the complete information about the product or services that the company offers, contact details of the company and other interesting content that attracts visitors. Having a website with the above mentioned information will give a positive impression about the company to its potential customers.

However, it is essential for businesses to have a website updated and always running up!

In this modern technological world, your website cannot be afforded to be stagnant for a long time. Therefore, revamping your website by adding new web content into it or by redesigning the website is extremely important for every business especially for those based on the internet.

Let us look at the possible list of changes:

• Change in Technology
• Change in Psychology
• Change in Business
• Change in Internet
• Change in Visibility
• Change in Competition
• Change in Culture

Change in Technology: In this constantly evolving virtual world, new technology is also evolving in a rapid manner. Moreover, the number of persons who access the internet is increasing exponentially and the ways they access the internet is also evolving. So, as a business owner, it is important for you to keep up with the pace of the evolving technology. You can easily do this by simply updating the web content of your website regularly.

Change in Psychology: When compared to the previous days, the way people used to think about and react to the website is drastically changed. When thinking about appraising your website, you need to consider the change in the lifestyle of the people made by latest technology like Smartphones, tablets, laptops, social media platforms, etc. For example, the use of introductory pages was very famous once upon a time, but now people don’t like them.

Change in Business: The changes in technology are influencing all the aspects of businesses worldwide. Generally, companies open up new branches or offer new products or services as it expands greatly. It is important for you to share all these changes with your target market. To reflect the changes, you can update your website by adding some new web content onto it. Based on the changes in your business, you need to make changes in your website frequently.

Change in Internet: It is human nature to be bored when looking at the same thing again and again. This is applicable for websites too, because the visitors get bored when they look at the same information on your website every time they visit it. To avoid this, you need to keep on changing or updating the content of your website frequently. If your visitors lose interest on your website, then you will lose customers that definitely affect your business.

Change in Visibility: Suppose, if you website is not getting a top search engine ranking, then it is understood that your website needs to be revamped immediately, i.e. you need to update your website by adding search engine optimized web content. By doing this, you can make your website search engine friendly that makes everybody to view your website.

Change in Competition: The cut throat competition in the online world is just deteriorating with each day, with each site, with each service provider, which props up in the virtual world. No matter which industry, market or niche your business is based on, chances are there that you have a number of competitors that have the ability to beat you. So, you need to be very careful about your competition. If any one of your competitors has revamped its website, then you must think about revamping your website before your competitor beats you.

Change in Culture: Assuming that your web content contains old-fashioned verbiage, out-dated slang or fail to offer the new-fashioned one, your site shows the sign of the past.  Also, your website visitors think that you are outdated and you are providing outdated products or services.

Best Popular WordPress Plugins We Use And Why

Are you planning to start your own blog or online portfolio? Also, do you want to incorporate WordPress into it? Or else, do you need to spruce up your current website? Well, WordPress is there with some essential plugins that help you to get your own blog started today!

WordPress consists of a popular “Plugin Architecture” feature that allows you to extend its capabilities beyond the core installation. It has a database with over 26,000 plugins; each plugin provides custom features and functions.

Therefore, by using WordPress plugins, you can able to customize your website based on your specific requirements. This comprehensively helps you to improve the appearance as well as the functionality of your website or blog.

If you use default WordPress, you can add only new posts and pages. For example, if you want to add a contact form on your website, then this is not possible by simply using the default WordPress. To do this, you need to select an appropriate plugin from the WordPress database and install it to get the contact form.

Some of the famous WordPress plugins are

• All in One SEO: It is one of the best plugins that makes people find your blog. This plugin optimizes your WordPress blog and improve its search engine functionality. By using this plugin, you can able to modify the title, meta description and  meta tags for every blog post that you publish. The default WordPress will not allow you to edit the information in your blog tagline and meta description. Therefore, you can use this plugin to edit the information based on your requirements.
• WordPress Importer: This plugin allows you to import the content from a WordPress export file such as
  
  - Posts, pages and other custom post types
  - Comments
  - Custom fields and post meta
  - Categories, tags and terms of custom taxonomies
  - Authors
• WP Security Scan: This plugin helps you to scan your WordPress blog to check for security vulnerabilities. It provides simple solutions for all the problems related to web security. This plugin also helps you to monitor your WordPress blog for any administrator credentials changes. Moreover, it also helps you to prevent others finding you that the WordPress version that you are using.
• Google XML Sitemaps: This plugin generates a particular XML sitemap and this sitemap helps most of the search engines to index your WordPress blog efficiently. Using this site map, crawlers can view the entire structure of your website and enable them to effectively retrieve your site. However, this plugin supports all the varieties of WordPress generated web pages and custom URLs. It also notifies most search engines about the new content of your post that you create every time.
• WordPress Newsletters: This plugin consists of a complete package of customized templates, user management options and robust reporting functionality. It helps you to add a genuine newsletter system to your WordPress blog. By using this plugin, you can create great emails with visual editor, send the emails and also track them whenever you need.

At K2B Solutions, we have experienced and highly talented WordPress developers who create great WordPress websites for our clients all over the world. We provide cost-effective WordPress solutions that are compatible with all the business requirements of our clients.

Our WordPress Website Development services include

•     WordPress customization
•     WordPress implementation and setup
•     WordPress integration with already existing website
•     WordPress theme customization
•     WordPress Plug-in development
•     WordPress CMS development
•     Widget creation and customization
•     PSD to WordPress theme conversion
•     HTML site to WordPress conversion

We customize the functionality and appearance of WordPress websites to extend its ability beyond its basic features. As many WordPress websites are hacked through plugins, we generally write code to create WordPress websites instead of using plugins.

Hence, we create WordPress websites that are highly secure and also user-friendly. Also, we create unique, robust and SEO friendly websites for our clients based on their specific business requirements.

How To Use Market Research To Get Latest Market Insights?

An organization benefits when it can expand the distribution or consumption of its products, while service oriented companies entail more customers or customers with the capability to manage the cost of their services. Enterprises don’t have issues in hiring a market research, they have the money to hire a market research firm or do the market research in-house.

Whereas, small and medium-sized organizations may not have enough money to spend on marketing researches; some might find it too technical and complicated or require serious input when they expect it is as simple as just setting up a shop and selling.

However, it is imperative to know where you are heading to, why, how and what is needed for you in the latest market. Here are a few tricks that have to be recollected as they can truly determine if you succeed or not in that market.  

• What is the political situation of that nation like? Does setting up a shop need political impacts that may either permit or deny your organization that probability? Assuming that your items are B2C, find out if there are any bans connected with individuals purchasing such items or restrictions to the quotas connected by utilizing foreign staffs or importing foreign products. Common sense and sound judgment can be applied here, when you complete checking out the political situation, go to the next question.
•     What is the legitimate atmosphere of that nation? Assuming that some unforeseen circumstances come up, can you consider that nation your home benefit in court, or will you need to file the case back in your original country to make sure that you stand more grounds of winning the case, is it even achievable there or will a kangaroo trial be led and you are denied all rights conceivable, do they play fair? Check all these as you never can tell what will come along the way.
•     What is the economic condition of that nation? Two individuals were asked to go and check an area where individuals wore no shoes; they returned with various results. One said that it is not possible while the other said that he ought to be given a truckload of shoes. You must apply your deep knowledge to figure out in the event that you require new strategies for individuals to pay or if you can make a trial to find the demand before taking risks i.e. nothing but an investment.
•     Do you know the society, religion, public, a percentage of the adolescent and elderly, percentage of knowledgeable individuals, and so on?  These inquiries work well in the B2C sector provided that you are offering solutions to the government, you need to think about other factors, and suppose if you are offered to organizations you have to ask different questions. The reason for why you require these inquiries are that they will help portion your intended audience and set your pricing.
•     Suppose, if you need to manufacture your items in that nation, will you have to ship down all equipment's or would you be able to find them there? Do you need to provide training to the individuals to work these machines? If your items are broken and the client sends them back, would you be able to settle them there or do you have to send it to foreign countries? Will you be able to set up an after sales service shop in that nation? How is the supply chain of raw materials that are technology-based, would you be able to get them off the rack or would it be able to be supplied by locals? It is your responsibility to analyze all these stuffs before starting your business.
•     What does the atmosphere and climate conditions like? By knowing this, you can make items that can stand tremendous climate conditions. The climate might be an essential thing to know so you don’t send winter coats to a warm area or you don’t send sandals to a region where the climate is -39 degrees centigrade.
•     How do individuals presently solve their issues regarding the proposed result that you are providing? It could be that they are competitors and you have to know what amount of their items cost.
•     How do your rivals presently advertise their items? How much does it cost? Will you compete straight on or do you require an alternate approach?
•     Where do individuals as of now find competing items or where should the individuals go to purchase your item?

Finally, you could get an intern from the International business department of a local university to do the research for you. Let us assume that you don’t have the resources to pay for an expert market research firm. The intern might be on a paid or unpaid internship, and if you can get a masters degree student to do this task then you get more chances of getting the job done successfully. Also, you can employ the student to work with you or your organization in that market.

B2B Marketplace – The Leading Market Place to Get Excellent Business Deals

Today, the competition among the business people has become very tough. The business people compete with each other to generate more number of customers by providing them with the best products or services especially within their budgetary concerns.

For this purpose, large corporate's generally choose the best mode of marketing to sell as well as to promote their business. They utilize high-end marketing tools to promote their businesses all over the world. By doing this, they can able to make their global presence effectively and hence generate maximum profit and Return On Investment.

On the other hand, there are also some small organizations that have the ability to provide reliable and high quality products and services, but they are not capable to utilize such marketing opportunity or marketing tools to sell or promote their business. Hence, they are not able to generate maximum profit for their organizations based on their potential and capabilities.

However, in this modern trend, the emerging technology has entirely changed our lifestyle and made everything easy. The modern technology provides great comfort to the buyer or consumer to get products or services, whatever or whenever they need, by simply sitting at home with just a click. This is absolutely because of the wonder of the internet that we have in this modern world today.

Being part of such modern world, there are some business people who properly utilize the advancement of technology i.e. the internet to promote or sell their business effectively. They follow the new concept of selling and marketing business through the internet that is called as a B2B marketing strategy.

The B2B marketing strategy helps business firms to promote their business to international market and thus enables them to develop their global presence. Thus, they can able to generate more number of customers and therefore get maximum benefits for their business.

Moreover, B2B is in general a business directory that helps every seller to sell and every buyer to buy products or services. It satisfies both the buyers and sellers by providing them with reliable and apparent trades.

In India, the concept of B2B marketing strategy is highly appreciated as the marketing strategy provides a great opportunity for a buyer who buys products or services for their daily activities and requirements. It also provides good opportunity for the buyers who buy a bulk of products like B2B platform as wholesale, and also it helps them to carry out a trade in the retail market.

You can find quite a lot of B2B marketplace where both wholesalers as well as single buyers can able to find the best business deals by using business directories such as Medical Implements Directory, Hygiene and Healthcare Product Directory, Beauty and Healthcare Products Directory and many more. Moreover, they can find these kinds of directories at reasonable prices with high quality of goods and services.

So, you may be a buyer or seller, no matter who you are, B2B marketplace helps you to effectively promote your business and it also gives you benefit by providing excellent business deals.

Branding Strategies That We Use and Why We Use Them

Suppose, you are a business owner and you want to reach a new customer. Then, what will you do? How can you do it? Brand strategy is an essential component that helps you to achieve your goal!

First of all, you need to know that your brand’s strategy must be based on your company goals. It is the what, when, how and to whom you plan on communicating your product or service.

It is important that how people feel or perceive about your product or service. Therefore, to get stronger overall brand equity, you need to have an apparent and brief brand strategy is essential. Before defining your brand, you need to put your effort as much as possible into how your company brand and business are described.

Some of the branding strategies are as follows:

• Company name: One of the most powerful statements of branding is the company’s name.  The decisions taken about product names and company names and their relationship depend on many numbers of strategic considerations.

• Individual branding: Every brand has an individual name that may compete against its competitor’s brands. This type of branding is nothing but “Individual branding”.

• Attitude branding and iconic brands: It is a choice to signify a greater feeling that is not essentially connected with the product or consumption of the product at all. However, having aspects that contributing to consumer’s personal identity and self-expression is called as iconic brands. Generally, brands that have identity value are called as “identity icons”. In which, some brands have a strong identity and become more or less cultural icons are called as “identity brands”.

• “No-brand” branding: Nowadays, a few numbers of companies have effectively followed “no-brand” strategies. They follow those strategies by generating packages that replicates generic brand simplicity. “No-brand” branding may probably be built as a type of branding as the product or service is prepared prominent during the absence of a brand name.

• Multi-brands: In its most great sign, a supplier pioneering another market which it believes will be especially attractive may choose instantly to start a second brand in competition with its first, keeping in mind the end goal to prevent others entering the market. This strategy is broadly called as Multi-Brand Strategy.

• Private labels: It is a popular strategy, which is also called as “store brands” or “own brands”. This strategy helps retailers to have a strong identity. Hence, this “own brand” can able to compete the strongest brand leaders in the market. Also, it may outperform those products that are not otherwise strongly branded.

• Individual and organizational brands: Some brands are there considering individuals and companies as the products to be branded. Generally, personal branding considers individuals and their careers as brands. However, nation branding considers the insight and reputation of countries as brands.

• Crowdsourcing branding: These are the kinds of brands that are formed by “the public” for the business, which is opposite to the conventional method where the business builds a brand. Furthermore, this method reduces the risk of brand failure too.

The following are the strategies that help you to build a global brand:

• Analyze your skills: Recognize what you are good at and what your customers think of when your company brand comes into their mind. The basis of your brand definition is absolutely based on your unique set of skills.

• Identify your customers’ needs: It is mandatory to identify the specific needs of your customers from your list of skills. Scrutinize the things that you do to make your customers come to you. Then, define your brand on your capability to accomplish such demands.

• Find out the difference between your brand and others: Make sure that your brand is completely different from other similar choices available to customers. It is obvious that your brand experience will ultimately differentiate you from others, but to be unique, you need to decide on what attributes separate you from others. Your objective is to be different and better than your competition.

Keep in mind that a specific and attainable brand strategy is a very important component of your business as the brand strategy affects each and every area of the business.

Is There More Negativity In Tech Reviews Of Google Keep?

Google keep is one among the most recent services provided by Google. This application is having some opinions circulating against it, not only by ordinary people but also by professionals of technology reviews. Why this has happened? Before we confer the reason, let us discuss something about Google Keep.

Google Keep is a free application launched especially for Chrome users. It helps the Chrome users to align all their notes at one location. Now, this app is available for users of Android 4.0 and also its higher version. But, it is also expected to get in Google Drive after they are through with it.

What does Google Keep do? Look wise, Google Keep is not a proficient material but with smartphones and for standard storage of data, it has the facility to store and clip.

What are all the interpretations of Google Keep? This is a very recent after Google affirmed to pull plug on their service of RSS feed gathering – Reader. This service was free and prominent and also a limited use service among the users.

Hence, a large number of professionals in the tech community even now feel infuriated because of the stoppage of RSS feed gathering – Reader service. As Google has stopped this famous service suddenly, it has become the first point of discussion about this rather than discussing the gainful services provided by Google.

What must be the countermeasure against this service stoppage? Anxiety is the very first reaction. Then coming to the labor point of view, the stoppage of this service led the labors to sort out and relocate all data available in the app.

Is the service worth this problem? Most people by their preliminary experience answer in negative.

Then what is the idea of Google’s next move? Google is planning to get huge data for their core business of streaming modified advertisements to viewers. Most people do not completely trust this as the solitary purpose of the application. Moreover, this is really very hard to believe.

At present, the governing application in this segment is Evernote. This application generally provides great user experience. However, when compared with Evernote, Google Keep has increased the entire user base more than Evernote. Both the applications have an outstanding progress in a short duration of time.

Because of this the consumer literacy has been most likely increased. Google Keep is well-designed, elegant and simple to use however the application is not instinctive.  It is anticipated that this will take some more time for that.

Why Google did launch this application urgently? Whether it has some clandestine motives? Are data the main concern? When is the abundant data have been collected and then they will fling it away?

It is still early to give answers to all these questions about Google Keep. As the application is still in the infancy stage, it will take some more time to recognize consumers and their requirements and consciousness. Before knowing all these things, we need to hold on our opinions.

Getting Started Online – How To Learn About Business If You Don’t Have A Business Background

Are you so eager to start your online business? But, are you not sure where to start and how to start? This article helps you to get business online without panicking.

Suppose, if you don’t have a business background, then it is really difficult for you to start your business online. There has never been an easy time to start your online business by using excellent available tools along with improving technology at lower costs.

However, you can able to overcome this lack of knowledge and education on businesses as you have so many ways, options and ideas to build a prosperous business. The different strategies that you need to follow are

•  Read books about online businesses
•  Attend live events and spend time with business leaders
•  Get help from a coach or mentor

Suppose, if you have interests in reading books, then start reading business books that would definitely help you to gain more knowledge about businesses as well as business people.

As you are going to read the new unfamiliar topic, it may be vague and boredom to read those books patiently at the first time. But later on, it will be interesting once you have got the basic idea about what online business is.

If you don’t have reading habits, then try to attend live events held nearer to your place. By doing this, you may get a chance to meet celebrities and big shots in the business field that help you to get online business easily.

Make sure to attend events that have fewer people instead of attending with hundreds, thousands and even more. This helps you to get the opportunity to spend time with people who can help you to learn more about businesses.

Ensure that you reach the spot before the event starts and stay there even after the event ends. This is because before and after the event, you may certainly get chances to network with people around there.

Conversely, working with mentor also gives you more benefits. Mentors or coach helps you to fill up the gaps in the different areas of business where you are lacking in knowledge and experience.

However, finding the right mentor or coach for your business is the critical process. Make sure that you are choosing the person who has enough knowledge and skills that you require.

Furthermore, follow the below mentioned steps that undeniably help you to get online:

•     Find out what approaches, tools and products work best for your business
•     Learn from successful business owners
•     Determine the tips that assist you to operate your online business
•     Build effective website for your business
•     Register your domain
•     Learn to improve your business website’s ranking and visibility
•     Find out how search engines work and how to evaluate your growth
•     Gain knowledge of how to build great online campaigns
•     Gain knowledge of how to build a group of people with your blog
•     Publish Email Newsletters
•     Learn about web hosting and its features
•     Affiliate marketing for your online business

Even though, you don’t have a business background, it is doable to build a successful online business. What you need to do is just make a proper plan and then look for it through best results.

Smart Web Applications Helping You in Your Office Work

In this twentieth century, the internet has become one of the crucial inventions that changed the stance of the today’s working atmosphere. Internet provides you an inexpensive means of communication with great competence by replacing our old methods of communication. At present, all our communication processes are completely reliant on the internet utilizing numerous internet based communication tools.

Nowadays, email is utilized as an imperative tool for communication and information exchange. Moreover, it is broadly utilized for efficient information exchange at a speedier rate. Also, the information exchange is guaranteed at high security level, giving appropriate coding strategies for effective steering and commotion free exchange, with no lapses.

Smart web applications like Google Chat and Skype are almost being utilized and thus changing the old trend of communication through the mobile phones or landlines. The efficiency of these smart web applications is very high and gives good quality information conduction, especially with high-speed internet connection. Other features like sending information documents, pictures or even the audio-video files makes them more adaptable with a large number of applications.

Various interesting web applications have been created by the proficient web developers, which assist us in a significant number of our day-to-day routine activity requirements. Web developers examine the present needs constantly and work on the inventive thoughts to build more proficient and efficient applications. Specific applications with numerous functional characteristics are planned to be created will make our work much simpler and consistent.

Currently, numerous companies are working to advance the proficient tools like computing software and CRM software, which assist in the commercial workings. Examining the requirements of various businesses, these companies concoct their inventive items or products and sell them to their customers in the market. These companies additionally offer online solutions to their customers, for example web fax, fax internet, e-mail to short message service, etc.

Moreover, fax internet is a feature that allows a user to send fax via internet without utilizing the fax line. This aids in preventing the stationary and also in decreasing the expense. In addition, users can able to maneuver their records from any viable system or from anywhere else, without using any immovable fax lines. Furthermore, a user can print the required specific pages thereby saving paper, ink, electricity and thus able to reduce the costs.

Various large companies utilize such services to impart to the occupation aspirer around the range of any vacant position in their workplaces. Keeping up databases of capable applicants, they send letters, emails or short message services to them and promoting position vacant. In order to commune with its shareholders, the executive members of the company utilize such services to send short message services to them.

However, dental practitioners may use to maintain their everyday activities with the customers. And, a survey institute may utilize this service to request feedback from people and this service is also utilized by the inn regime to send the booking affirmation messages to their clients.

Thus, smart web applications play a vital role in assisting us in our office work effectively.

WordPress App For Android Gets Stylized! Are You Ready For It?

Hurray! At last, the WordPress App on your Android-powered device has got a facelift. The new interface is substantially more integrated and hence it enables ease of usability for the users. Also, the new interface greatly attracts the individuals who use blogs on a daily basis.

Let us have a closer look at the following upgraded new interface.

•     Menu Drawer is an interface that allows users to navigate to other parts of the application       effortlessly. The users can easily access the menu by simply tapping on the arrow on the left of the blog logo. Otherwise, the users can simply swipe the screen from the left side towards the right.
•     Suppose, if you are controlling more than one blog through the app, then the drop down menu at the Menu Drawer will show you the list of all your blogs. This menu helps you to switch from one blog to another by using a single interface.
•     The Menu Drawer interface remembers the selection you did in your last session. This helps you to start exactly from where you left when you return.
•     Another new interface is the Action Bar, which allows users to easily access general features such as creating a new post, sharing with other apps or refreshing the app.

Apart from revamping the interface, several changes have also been done in the WordPress Android app.

•     The View Site option in the Menu Drawer allows the users to view their own blog from within the application.
•     The Dashboard option in the Menu Drawer helps the users to access the Admin area of their WordPress.
•     In the updated app, the content part in the post editor can be extended. This enables users to navigate around the content area and make changes in a post easily.
•     Suppose, if your post consists of an image and it couldn’t be uploaded properly, then the post will not be published and it will be saved in the draft, so that you can make changes in the image and publish the post later.
•     The WordPress.com Reader is now using an improved cache system that helps faster loading.
•     Most of the views, such as list views and the post editor, have been updated as per the Holo Style guidelines.

If you want to use upgraded WordPress on Android, then you can download the app from the WordPress website. If you are not using Android, then you can redirect to the app straight away.

How Much Will it Take to Build Your Own Feature-rich Shopping Cart? Not a Lot With OpenCart!

Today, e-commerce platforms may require a few amount of money to build and use. Some shopping cart solutions are costly to maintain, however, others are priced very low but they require additional charges if you want to add new enhancements to your shopping cart.

On the other hand, some e-commerce platforms are difficult to use for not technical people, conversely,  other e-commerce platforms are inbuilt with some limitations to create customized solutions. Having all these into consideration, OpenCart is the best and the most popular shopping cart system.

OpenCart is downloadable for free, and various modules and templates are also available for free. Using OpenCart, you can easily build and operate a simple shopping cart system with no technical knowledge.

Suppose, if you need any technical help to solve any OpenCart-related issues, then you can visit the official forums to get answers and suggestions. To get the most out of OpenCart, you need to seek help from a professional shopping cart developer.

Why OpenCart is the best shopping cart system?

•     Highly secured, expandable, user-friendly and comprehensive features
•     Large online community who energetically participates in the official forums
•     Highly customizable, free templates and modules available for download
•     Multi-language capabilities, downloadable products and product review capabilities
•     Great support for several widely accepted gateways such as PayPal, WorldPay, Sage Pay and Google Checkout
•     Add new features to your shopping cart without affecting the content
•     Highly intuitive template system
•     Simple user interface for managing the store

So, start building your own shopping cart with OpenCart today!